The ranking can be influenced by the loading time and also a little by Google’s assessment. The information shows that the hosting location probably has no direct influence on the ranking, but an indirect one. However, for the normal website operator this is not necessary in most cases. The performance is therefore very good everywhere. There are large CDN providers who have servers all over the world and, depending on the user, deliver the website from a server in the respective region. If you want to reach users in different regions of the world, you can use a CDN (Content Delivery Network). So if you want to reach the users in a certain region with your website, you should also choose the hosting location there. the conversion rate, if you have your server far away from the target country. This analysis shows very well, which effects the hosting location has on the loading time and thus also on the ranking or e.g. In North America, on the other hand, there are already longer loading times, some of which are already marked red in the evaluation. But also in other parts of Europe the loading time is okay. My server of DomainFactory is located in Germany and you can clearly see that the loading time in this country is extremely good. Is the hosting location really important? For good loading times, check out the offer from. This tool loads a website from various locations around the world and determines the loading time. You can see very well the differences in loading times when analyzing with the Sucuri loading time tool. The loading times are therefore much more important and have a greater influence. The perceived loading time varies considerably depending on where the server is located. The conversion rate is strongly influenced by the loading time, as studies show again and again. Because mobile use has increased so much, loading time is becoming increasingly important.īut the loading time is also important for the usability of a website. If a website is too slow, this has an effect on the ranking of the website. More important is the loading time, which was only recently officially classified as a ranking factor by the Google Speed Update. (The analysis of the content, the backlinks etc.

Even though both websites contain German texts, one can well imagine that Google probably classifies the first website as slightly more relevant for Germany. net extension and the hosting location is in the USA. de end and the location of the server is in Germany.

In conjunction with other factors, location can have an impact.Ī small example with 2 websites. However, there are other factors that Google uses when evaluating a website, such as the Top Level Domain. But the bottom line is that it doesn’t seem to be a really important ranking factor. The statement is already a little older and in times of massive spam this cannot be excluded today at least for certain regions of the world (e.g. According to his statement, the location is rarely a concrete factor, but he has not ruled it out completely. Above all, the IP address provides important information.īut does the location really have SEO relevance for the local region? According to John Müller of Google, this is usually not the case. It is clear that Google can determine the location of a website quite well. However, this has not really been clarified until today. It has been discussed for a long time whether the hosting location has an influence on the ranking. In the following I will go into 2 possible effects of the hosting location in more detail. This also includes the location of your own server. However, there are many factors that should be considered. This question is important because too often hosting is chosen solely for financial reasons. I will also show you a useful tool that illustrates the importance of the hosting location. The German hosters are too expensive for many new website operators, which is why they would rather take a US host.īut is this a good idea? What role does the hosting location play in the success of a website? In the following I will analyze the influence of the hosting location on the Google ranking and the loading time. Is the hosting location really important? The hosting location is always a cause for discussion.

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